Search Engine Marketing (SEM) Place ads in search engines to reach the right target group and increase your sales
SEM (Search Engine Marketing) includes all measures taken to improve the raking of a website in relation to certain keywords. Search engine marketing includes both SEA and SEO.
SEA (Search Engine Advertising) covers all measures that focus on placing advertisements on search engines such as Google, Bing & Co. The ads are displayed on the search engine results pages (SERP).
SEA (Search Engine Advertising) encompasses all paid measures implemented in order to increase the visibility of a company or online shop in search engine results. SEA measures can be carried out in various forms:
Yandex Direct is the most widely used search engine in Russia, while Baidu Tuiguang is the advertising arm of Baidu, the most widely used search engine on the Chinese market. In Germany advertising measures are usually limited to the search engines Google and Bing.
Search engine advertising (SEA) works by placing ads on search engines. The ads are targeted to address the right target group and appear for the right search terms. SEA can be carried out both in the form of pure text ads and in the form of so-called PLAs (product list ads, also called shopping ads). In order to carry out successful search engine marketing, it is important to first master the basics of keyword research to be able to understand the customer’s search intention and place targeted ads. Basically, SEA is based on auctions - companies bid on certain search to secure a place for their ad in the sponsored ads or on the search results pages. A big advantage of search engine advertising is that you only pay when a user actually clicks on your ad.
In order to reach the right customer group at the right time, it makes sense to place search engine advertising. Countless potential customers use search engines to search for products or services. In general, you should carry out SEO as well as SEA. On the one hand you rank higher in organic search results On the other hand you also rank higher in search results for search terms you rank low in at the moment. SEA offers you countless possibilities to optimize your campaigns. It is important that you address the right target group. And it is also very important that your ads are optimized, and you pick the right keyword set. With Search Engine Advertising, you reach potential customers at exactly the right moment. So you can target customers in the phase where they are still making a purchase decision and convince them that your products and services are good. When properly implemented, SEO can help significantly increase your online shop sales.
In general, anyone can place search engine ads. However, we do not recommend just wildly placing ads. Ads that are not optimized can quickly lead to high click-through rates, but also to high bounce rates. A high click-through rate can be accompanied by high costs. If you have no previous experience, we recommend letting an expert place your ads on Google & Co. As a full-service Shopware agency, we would be happy to help you place your ads. Our SEA experts can set up the necessary accounts for you, such as a Google Ads account. They can also set up optimized campaigns for your online shop. We would also be happy to set up the Google Merchant Center for you. This allows you to place shopping ads for your products, which we can also set up for you. As a Shopware agency, it is our goal to make your ads and your online shop successful in the long term. In order for ads to work well in the long term, they should be monitored and optimized again and again. Our SEA employees can regularly monitor your campaigns on Google Ads & Co. and carry out necessary optimization measures so that your campaign remains successful for years to come.