If you want your customers to find you on Google, it is important that your shop is optimized for search engines
Search engine optimization (SEO) is used to improve the findability of your website in search engines such as Google. The term SEO includes all measures that are carried out to improve your ranking on search engines so that your customers can find your online shop better and faster in organic search results. Generally, a distinction is made between On-Page SEO and Off-Page SEO.
On-page SEO includes all measures taken to optimize your ranking in search engines that are directly related to your online shop. These measures can be divided into several sub-categories:
On-Page Optimization includes for example:
The term On-Page Optimization is often used as an umbrella term, but strictly speaking one should distinguish between On-Page SEO and On-Site SEO. While On-Page SEO refers to optimization measures that affect individual URLs (pages), On-Site deals with the improvement of the entire domain.
Off-Page Optimization refers to all measures that you take outside of your own online shop to improve its ranking. Two important factors in Off-Page SEO are backlinks and social signs. High quality backlinks from other sites can improve your shop’s ranking in search engines, but make sure that the links you build are natural because Google may penalize manipulated backlinks, which would harm your ranking. Social Signs are all interactions between social media users and your company. This includes for example shares on Facebook or Instagram, likes for your posts, comments on your posts, etc. So being active on social media channels is also very important for the relevance of your shop in search engines.
You want to attract more visitors to your online shop and increase your sales? Then it is important that potential customers also find you in search results on Google & Co. Great products and a beautiful website are no longer enough for you to survive against the big competitors; your online shop must be optimized for search engines to remain competitive. If your online shop appears on the last page of Google’s search results, it is very unlikely that you will gain customers organically, as about 90% of users only click on results from the first page. So the goal is to optimize your shop for search engines and get a better ranking in order to reach customers who are looking for products and services you have, but not searching specifically for a certain company. As a full-service Shopware agency we can offer you support in all aspects related to search engine optimization. We can analyze your shop, give you recommendations for optimization and, if you want, also implement technical SEO measures and generate content.