Social Media Marketing – Reach Your Customers on Facebook, Instagram & Co. Place ads on social media for increased customer reach and sales
Social media marketing, or SMM, includes all the marketing measures you take to reach your customers through social media activities on platforms such as Facebook and Instagram. Social media, however, is not limited to platforms like Facebook and Instagram; it includes all media channels where users can network and communicate online.
In general, you shouldn’t only use your social media channels for paid advertising. You should use channels you know your customers are on to also gain organic customer reach. Fill your social media accounts with good organic content that is relevant and interesting to your potential customers to enable interaction between your company and the users. It is now possible to place paid advertisements on a large number of social media channels. You can, for example, place ads on YouTube through Google Ads. Facebook offers its own Facebook Ads that can be published on the platform itself as well as on Instagram. Pinterst, Twitter, Tik Tok, Snapchat as well as LinkedIn and Xing, which are more focused on jobs and careers, all offer their own solutions for placing ads on their channels.
On the one hand, social media marketing allows you to address and reach potential customers where they spend most of their time. On the other hand, it also offers you and your company the opportunity to build a loyal community. Social media channels allow you and your customers to communicate with each other. Through organic posts, for example, you create greater customer reach and awareness for your products and your business. Through paid advertising you can expand this reach even further and use the power of social media to generate more sales. All in all, social media marketing allows you to showcase your company, products or services and increase the awareness and reach of your brand.
In order to successfully advertise on social media and present your company in the right light, you should first identify and analyze your target group. Once you have done this, you can determine which social media channels would be most useful. When using social media it is very important to keep both your profile and your ads up to date. A profile that has not been maintained for years, does not contain any posts that could be interesting for potential customers, or a profile that allows customers to send messages that you never answer could harm rather than benefit your company. Advertisements should also be kept up to date, target groups reanalyzed and revised, media files replaced and texts rewritten. What use is it to you if a customer always sees the same ad, an ad that didn’t convince them in the first place? So you should always make sure to keep your profile complete and up-to-date and to update your ads. To successfully implement social media marketing you need experience. As a full-service Shopware agency, we would be happy to take care of paid advertisements on social media channels for you. We can for example set up a Facebook Business Manager account for you and start your first campaigns. If you want, we would also be happy to manage your campaigns on a permanent basis, identify optimization potential and implement the necessary measures.