Optimize your Amazon product pages and get the best possible ranking for your products
Search engines like Google, Bing & Co. are not the only platforms that work with ranking algorithms. Amazon also uses algorithms to deliver the best possible results for users. Making it even more important that your product pages are optimized for Amazon. This is the only way you can achieve a high ranking in the search results and better reach customers. Amazon is currently one of the largest sales platforms on the Internet. So you should use Amazon’s potential and offer your products there as well. Optimization measures for the Amazon search engine A9 differ from general SEO measures for Google. Although there are parallels in optimization measures for both platforms, there are also some differences that you should consider. You will only get a higher Amazon ranking with optimization measures that are relevant to their algorithm.
To get the best possible ranking for your products on Amazon, your product pages should be optimized for the Amazon algorithm. The most important factor, as with any search engine, is the relevance for customers. You goal is to signal to Amazon that your product is relevant to customers’ search terms. If Amazon considers your product relevant, its ranking will be higher. In order to achieve your goal you need to carry out some optimization measures. The best way is to start with keyword research to define the most relevant keywords for your product on Amazon. Then use the search terms in the product title, in the bullet-point list on the product detail page and in the general keywords. . In addition to relevant keywords, product images are also a crucial factor for ranking in Amazon search results. Make sure your product images meet Amazon's requirements and offer added value for customers.
In addition to on-page optimization, the Amazon algorithm also takes the performance of your products into account. Your product’s ranking is influenced, among other things, by click-through and conversion rates. If the click-through rate is high, but the conversion rate is low, this has a negative effect on the ranking. In addition to indirect ranking factors, dwell times also play a role in your product’s relevance. The higher the dwell time on your product detail page the more relevant the product is for the Amazon algorithm.
Your products‘ rankings on Amazon are influenced by many factors. These include selling prices, delivery times and shipping costs. The quality of your customer service and product reviews are also taken into account. Your position in search results also depends on your seller rating, your return rate and your Amazon Prime product designation. So it is not enough to only optimize your product detail pages. The whole package needs to be right to get the best rank for your product.
Kurz und knapp haben wir Dir noch einmal zusammengefasst welche Bereiche Du bei der Optimierung Deines Amazon Rankings beachten musst:
Another way to expand and optimize your Amazon product detail pages is to integrate Amazon A+ Content. A+ Content offers you the possibility to make the description of your product more appealing and informative to customers. You have more space for your product descriptions, and the product pages can be designed with different modules via Amazon Seller Central. You should check in advance which modules are best suited to which products. Using A+ Content is especially suitable for products that require detailed explanations. With A+ Content you can describe your products in more detail and present them more descriptively.
Für eine erfolgreiche Durchführung der Suchmaschinenoptimierung müssen alle Maßnahmen gewissenhaft und genau angewendet werden. Als Full-Service Shopware Agentur bieten wir Dir die Unterstützung bei der Anbindung an die Amazon Verkaufsplattform. Außerdem stehen wir Dir auch gerne für die Suchmaschinenoptimierung der Amazon Produktdetailseiten zur Verfügung. Unsere SEO Experten führen für Dich Keywordrecherchen für jedes Produkt durch. Wir kümmern uns um die OnPage-Optimierung und erstellen auch Deinen Amazon A+ Content für ein verkaufsförderndesErscheinungsbild Deiner Produkte.