Press
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Press review
As a recognised expert in the e-commerce segment, Christoph Hofer shares his knowledge and wealth of experience in our press section. Here you will find a diverse selection of current topics and interesting articles from various sectors, which have been personally researched and written by Christoph Hofer. When it comes to online retail, he is a sought-after dialogue partner and author for various specialist media. Whether you are a journalist looking for relevant news and expertise or an entrepreneur who wants to keep an eye on your industry, you will find what you are looking for here. Our press releases and specialist articles are always up-to-date and informative. They offer you in-depth insights and highlight key events and trends in the e-commerce sector. You won't miss any important news here. Immerse yourself in the world of e-commerce with your personal expert Christoph Hofer. Convince yourself of our interdisciplinary expertise and feel free to contact us!
Winning customers digitally
Farm & Market / 28 June 2023
Modern customers prefer to research the next shopping opportunity for regional products conveniently online. Direct marketers that do not appear on the web do not exist for this large target group.
The alpha strategy
TOYS / 21 September 2023
The market for so-called pure players in toy retail is highly competitive. In the following article, Christoph Hofer explains the demands that future generations will place on toy retailers.
Intelligent recruiting
report.at / 10 August 2023
In times of remote working, applicants introduce themselves via video call. In the future, artificial intelligence will help with questions and evaluating answers by analysing non-verbal signals and facial expressions of candidates.
How recruiters will benefit from AI in the future
umweltdialog.de / 11 July 2023
Once the candidate has been identified, the right time for the headhunter to approach them needs to be clarified. AI can also provide this, as it knows the recipient's utilisation times.
Intelligent recruiting
StartupValley / Issue 03-2023
HR professionals are already benefiting from AI. ChatGPT can write good texts for job advertisements or scripts for rejection letters faster than any human.
How recruiters will benefit from AI in the future
onpulson.de / 05 July 2023
End-to-end digitalised processes without system breaks pave the way for the profitable use of artificial intelligence. AI is set to revolutionise the way recruiters find talent for companies in the future.
How online shops need to prepare for Generation Alpha
versandhausberater.de / 24. May 2023
While most retailers are still adapting their shops to Gen Z, those looking ahead should already be keeping an eye on what's coming. [...] Retailers need to win over Alpha customers right on the homepage to avoid losing them to others.
How online shops need to prepare for Generation Alpha
ibusiness.de / 24 May 2023
Generation Z is yesterday's news, Generation Alpha is the future. E-retailers need to act today to capture the up-and-coming generation of shoppers.
A Rising Star
pt-magazin.de / 09 May 2023
From intelligent product suggestions and virtual fitting rooms to fraud prevention - technology simplifies online purchases, increases efficiency, saves costs and creates special shopping experiences. With the knowledge of these artificially generated influences, online retailers are exploring the power reserves in e-commerce.
The possibilities of AI in e-commerce
Springer Professional / 25 April 2023
Whether it's Chat GPT, Bard or Llama - artificial intelligence and its buzzwords are finding their way into people's everyday lives and linguistic usage. E-commerce is one of the areas in which AI is leaving its mark.
Boosting business on the web
THIS - Civil engineering, building construction, engineering, road construction / Issue 03-2023
Whether tiles, insulation materials or levelling compounds - trade with corporate customers on the Internet is booming. [...] Pragmatic, fun-free and soberly designed websites look like they are from another century and fail in the users' favour.
What a B2B online shop needs to be able to do
office-dealzz.de / 01. March 2023
How do retailers and manufacturers of office technology and supplies manage to stand out from the competition in B2B sales? [...] Christoph Hofer from ZweiPunkt GmbH knows the key factors.
E-commerce generates sales
Zoofach Trend / Issue 01-2023
Time and costs are among the biggest hurdles holding retailers back from digitalisation. [...] But with a well thought-out omnichannel strategy, shop owners can quickly save money on all fronts.
Seeing e-commerce as an opportunity
RadMarkt / Issue 02-2023
Selling bicycles and individual parts at the point of sale is becoming increasingly difficult as competition from the internet never sleeps. While manufacturers and chain shops are increasingly offering their product range online, owners of small shops are being left behind.
Digital sales channels bring the branch business into top form
ABZ - Allgmeine Bäcker Zeitung / Issue 02-2023
Omnichannel strategies with webshops, delivery services and click & collect are important for bakeries. [...] Consumers also want shopping options in the grocery segment that fit perfectly into their everyday lives.
"Credibility plays a major role both online and offline"
it-zoom.de / 14 December 2022
In an interview, Christoph Hofer, Managing Director of ZweiPunkt, explains how local retailers can successfully tap into new customer groups with a clever online strategy. [...] A coherent overall concept must form the basis for consistent implementation to bear fruit.
Deception is booming: How online shoppers recognise cheeky fake shops
faktwert.de / 02 December 2022
When looking for presents online, consumers often stumble across dubious online shops. [E-commerce experts warn that it is not uncommon for fake shops to hide behind offers that are too good to be true.
The magic word is omnichannel
IT Mittelstand / Issue 11-2022
In the face of rising energy costs and high inflation, many consumers are becoming less inclined to buy. [...] "Simply 'hanging' your products in the online shop window and expecting customers to buy them has not worked for a long time," warns Christoph Hofer.