What are price comparison portals?
Price comparison portals are sites where internet users can find information about products and compare them with each other. On price comparison portals such as billiger.de, idealo or CHECK24, users can find products from different online shops on one central page. This allows the customer to compare providers and products with each other. The product range on large comparison portals is now almost limitless. Users can compare physical products as well as services and their prices and features.
How price comparison portals work
The user is offered many products and services products and services from different online shops on one page. made available on one page. They can then compare them with each other and make their purchase decision. Retailers submit their products to the respective price comparison portal via a data feed. This products and services are published on the portal and can be compared. and can be compared. With most price comparison providers the business relationship is based on a pay-per-click model. This means that the retailer pays the portal provider a fee for each click click by the customer. This is a great advantage for you as a retailer, as you only pay when a customer has actually clicked on your shop.
What advantages do comparison portals offer you as a retailer?
As explained in the previous section, as a retailer you retailer, in most cases you pay a fee based on clicks. This protects you from high costs without added value for your online shop. secured. Price comparison portals also offer you the opportunity to increase your reach. You can present your products to potential customers who may not even know your brand brand and thus increase your sales. You can reach customers with a high purchase intention in most cases, which results in a high conversion rate. To be competitive, we recommend to present your products on the appropriate price comparison portals. to present your products.
How you can offer your products on price comparison sites
Firstly, you should take a closer look at the price comparison portals and decide on which sites it makes sense to offer your products. products on. Once you have selected the right portals, it is usually necessary to registration on the price comparison sites as a retailer is usually necessary. As soon as the registration has been completed, the technical realisation. In order to offer your products on a price comparison portal a data feed is required. This is used to transfer the product data of your online shop is transmitted to the respective comparison portal. As your full-service Shopware agency, we are happy to take over the technical connection of your Shopware shop to the respective comparison platform. We take care of setting up the data feed and ensure that your product data is transmitted error-free to the comparison portal. without errors.