Skip to main content Skip to search Skip to main navigation
Go to homepage

Technology & Infrastructure

The technical foundation for a stable and high-performance online shop

[Text]
Filter products
CDN & WebP Image Optimisation for Shopware
CDN & WebP Image Optimisation for Shopware

Speed up the delivery of your shop images by automatically serving product images, banners and other media via a content delivery network. With CDN & Image Optimisation for Shopware 6 , suitable image URLs are centrally redirected to the configured CDN – without you having to adjust your storefront templates individually. Deliver media automatically via the CDN The plugin integrates directly with Shopware’s central media URL generation. Supported image formats such as PNG, JPG, WebP, AVIF, GIF and SVG are automatically delivered via the specified CDN domain. If the CDN is deactivated, incompletely configured or the file type is unsupported, Shopware automatically reverts to the original media URL. The configuration can be customised for each sales channel. Your benefits Automatic CDN delivery of Shopware images Suitable for product images, sliders, banners and other media No need to customise individual storefront templates Support for PNG, JPG, JPEG, GIF, WebP, AVIF and SVG Customisable configuration per sales channel Optional different media URLs for the storefront and administration Automatic fallback to the Shopware default URLs Optional timestamp for updated media to refresh the cache CDN integration directly within Shopware Redirection to the CDN takes place transparently in the background and utilises Shopware’s central media management. As a result, all supported media automatically benefit from CDN delivery, whilst your existing shop structure and templates remain unchanged. Support Do you have any questions about setting up or using the CDN integration? You can easily get in touch with us via our contact page .With our plugin set-up service , we can also take care of the professional installation and configuration for you on request.

Regular price: €45.00
Custom Shopware Development
Custom Shopware Development

Do you need more than standard functions? ZweiPunkt develops customised extensions and plugins that are precisely tailored to your requirements - for a powerful, scalable and future-proof online shop.Customised solutions that fit your online shop perfectlyYour e-commerce project is unique - your technical solution should be too. Whether individual filters, automated processes, new interfaces or targeted Shopware plugin development: we programme exactly what you really need.Our customised shop development is based on real project requirements - from customer projects and our own e-commerce experience. This results in solutions that not only work technically, but also deliver real added value. Core functions and advantages: Customised plugin and solution development: Our team of developers creates customised extensions that are specifically designed for the needs your online shop and optimally support your business model. optimally support your business model. Many years of experience and proven expertise: With numerous successful projects in the e-commerce sector, our developers developers know the specific challenges and opportunities that online shops need to stand out. Extended functionalities and targeted optimisations: Whether personalised customer approach, efficient product filters or innovative checkout options - we develop functions that improve your shopping shopping experience and increase your conversion rate. Smooth integration integration and maximum compatibility: All solutions are developed so that they fit seamlessly and stably into your existing system, without additional adjustments or restrictions. restrictions. Long-term maintenance and flexible customisation options: Our customised solutions are future-proof and adaptable. So your online shop is always up to date and can be adapted to adapted to changing market requirements. With ZweiPunkt, you get customised online shop development that impresses - technically precise, strategically well thought-out and precisely tailored to your business. Our experienced developers bring together innovative ideas and in-depth e-commerce expertise to make your shop unique. Contact us now - and take your online shop to the next level.

Regular price: €120.00
Domain management & DNS Service
Domain management & DNS Service

Manage your domains easily and reliably with our domain service. We offer you a central point of contact for registration, administration and security of your domains - all from from a single source.Secure and professional management of your domains The right domain is the digital figurehead of your company company and an important step towards success. With our domain service, we offer you a comprehensive solution to manage your domains manage your domains professionally. Whether it's registration, registration, renewal, domain security or setting up DNS settings - we take care of all tasks related to your domains. your domains. This gives you a central point of contact that takes care of takes care of all technical and organisational details and organisational details and ensures that your domains are always accessible and protected. are always accessible and protected.Our service is specially designed for companies that want to manage domains efficiently and securely. Our domain administration offers you the opportunity not only to register your domains, but also to have them managed centrally by us, but also have them managed centrally by us. Benefit from our experience and expertise and save yourself the effort of coordinating domains across different providers.Core functions and advantages: Centralised domain management: Manage all your domains easily and clearly organised in one place. Our centralised domain management saves you you time and makes the organisation of your domains efficient. Professional registration and renewal: Our experts take care of take care of the secure registration and punctual renewal of your domains. So you don't have to worry about expiring domain expiring domain contracts or missing renewals. DNS settings and customisations: We take care of all technical adjustments and optimise the DNS settings so that your domains and domains and websites are reliably and quickly accessible. Security and protection of your domains: Protect your domain with our comprehensive security service. We offer options such as SSL certificates and additional protection measures to secure your domains and data. Direct support and personalised assistance: You receive direct support and personalised advice for all questions relating to your domains. Our team is available to you at all times and ensures that you are always optimally looked after. With our domain administration you have a reliable solution for the central centralised management and protection of your domains. From registration registration to security, we offer you a comprehensive service service that gives you more time and security for the essentials. for the essentials. Contact us and benefit from domain management that is tailored to the needs of your company. needs of your company. Excellent support that gets you aheadWe are proud to be recognised by our customers for our fast and competent support. Ensuring your long-term success is our top priority. We know how important reliable support is. That's why our professional support team is always at your side. We look forward to assisting you with your concerns and working together to drive your success forward.Contact us - we are here for you:By e-mail: team@zwei.gmbhBy phone: +49 (0) 3677 - 87 48 88 7ZweiPunkt GmbH - your full-service partner for Shopware online shopsWith us, you get everything from a single source. Our many years of experience in shop development enable us to offer professional support in all facets of Shopware 5 and Shopware 6. From setting up your online shop, redesigning and optimising performance to developing customised plugins and targeted marketing - we are with you every step of the way on your e-commerce journey.Our experts have acquired in-depth knowledge of Shopware over the years. They demonstrate this not only in the development of customised extensions for your online shop, but also in the creation of plugins, which we offer in the official Shopware Store.

Regular price: €19.90
ElasticSearch for Shopware
ElasticSearch for Shopware

Offer your customers a lightning-fast and highly relevant product search – exactly what modern e-commerce platforms need. Autocomplete, intelligent filters and synonym matching ensure that users find the right products straight away – for a better shopping experience and more conversions.A fast, precise search function for your online shop!ElasticSearch is the leading search technology in e-commerce. It delivers results in real time, even with large volumes of data, and significantly reduces the bounce rate thanks to precise matches. Our solution is fully scalable and Docker-based – perfect for high-performance setups that are set to grow.Our service includes the provision and configuration of a high-performance ElasticSearch server, optimally tailored to your shop’s requirements. You’ll receive a high-performance, stable and future-proof solution – ready to use straight away and expandable.Your benefits with Elasticsearch & ZweiPunkt: Lightning-fast search speeds: Real-time results for every search – no waiting, find the right products straight away. Intelligent search functions: Autocomplete, synonym management, spell-checking and faceted search – intelligent, error-tolerant and accurate. Scalable and Docker-compatible: The Elasticsearch instance runs on Docker – for easy scaling, flexible management and maximum future-proofing. Relevance control & ranking: With customisable weightings, you can ensure that the most important products appear at the top. Server provisioning included: You’ll receive a high-performance server optimised for Elasticsearch – designed to handle heavy loads and large volumes of data. With ElasticSearch , you can turn search into a real revenue driver: fast, intelligent and stable. Would you like to integrate ElasticSearch seamlessly into your shop environment? If so, we also recommend our ElasticSearch set-up service.

Regular price: €89.00
ElasticSearch set-up service
ElasticSearch set-up service

Use our professional Elasticsearch set-up service to integrate this powerful search technology seamlessly into your system. Whether you’re using Shopware, a headless solution or a bespoke platform – ZweiPunkt will handle the technical configuration so that your customers can find what they’re looking for more quickly.Elasticsearch optimally integrated – fast, stable, user-friendlyElasticsearch only reaches its full potential with the right set-up: search indexes must be structured correctly, synonyms defined, weightings set and filters optimally configured. That’s exactly what we do – precisely tailored to your product catalogue and your target audience.Our setup is independent of the hosting infrastructure – regardless of whether Elasticsearch runs via Docker, externally or on your own server. You’ll receive a powerful search integration that noticeably enhances your shop.Your benefits with ZweiPunkt: Technically sound set-up: We configure ElasticSearch, including the index structure, autocomplete, relevance weighting and synonym logic – 100 % functional from day one. Independent of hosting or Docker: Do you run ElasticSearch yourself? No problem. Our setup also works with existing Docker instances or external setups. Optimisation for product search and performance: Our experts tailor the configuration precisely to your shop, your filter logic and your data structure. Stable integration with a focus on UX: Relevant, fast search results improve the user experience, reduce the bounce rate and boost conversion. Less effort, greater precision: Leave the technical side to us – and free up time for your core business. We set up ElasticSearch exactly as your shop requires. With professional ElasticSearch setup by ZweiPunkt, you’re guaranteed a precise, scalable and future-proof product search – no matter where ElasticSearch is running. Ideal for Shopware 6, headless commerce or bespoke systems.

Regular price: €449.00
Lazy loading for Shopware 6
Lazy loading for Shopware 6

Improve the performance of your online shop with lazy loading - the technique in which content such as images, videos or other content is only loaded when it actually appears in the user's visible area. This means that your site loads much faster, which has a positive impact on both the user experience and Google ranking.Optimised loading times for your online shopWhat is lazy loading - and why is it so effective? With img lazy loading or HTML lazy loading, resources are not loaded immediately when the page is called up, but only when they are needed. Especially in Shopware 6 with many product images, sliders or CMS pages, this provides a noticeable performance boost.We offer you professional integration of lazy loading into your online shop. online shop. Our experienced team will analyse your current website and implements lazy loading in such a way that performance is optimised optimised without compromising the user experience.Core functions and benefits: Faster loading times: Lazy loading means that only the content that the user sees, which reduces the initial loading time. Improved user experience: Users benefit from smoother navigation navigation and shorter waiting times. Better search engine ranking: Search engines favour fast websites websites, which can have a positive effect on your ranking. Reduced server load: Fewer simultaneous loading processes reduce the load on your server and can reduce hosting costs. Compatibility: Our integration ensures that lazy loading works with all common browsers browsers and devices. With lazy loading, you can specifically improve the performance of your Shopware 6 shop. ZweiPunkt takes care of the clean implementation - for more speed, more satisfied users and better rankings.

Odoo Connector setup & Configuration
Odoo Connector setup & Configuration

Ensure a stable, efficient system connection that is precisely tailored to your requirements with our professional setup and configuration of the Odoo Connector. Our experienced team will take care of the technical implementation so that your Odoo ERP system, your Shopware shop and connected marketplaces can communicate reliably with each other.Customised setup of your Odoo Shopware interface So that the Odoo Connector can realise its full potential, a clean setup and precise configuration is crucial. We set up the connector to fit your system landscape perfectly and customise all relevant processes to your business processes. This ensures that data is exchanged correctly, completely and automatically between Odoo and your Shopware shop. The Odoo Connector setup & configuration is a one-off service and forms the technical basis for the ongoing operation of the Odoo Connector.Our services as part of the setup & configuration: Analysis & coordination: Review of your existing system landscape and coordination of the desired data flows between Odoo, Shopware and, if applicable, marketplaces. Technical setup: Installation, connection and basic configuration of the Odoo Connector at system level. Data structure & mapping: Setting up the data assignments for products, prices, stock levels, customers and orders. Process definition: Configuration of the synchronisation logic according to your business processes. Testing & commissioning: Functional testing of all relevant interfaces and controlled handover to live operation.Your benefits at a glance: Reliable data transfer: Cleanly configured interfaces ensure stable and error-free data exchange. Individual customisation: The setup is carried out exactly according to your requirements - no standard off-the-shelf solution. Optimised processes: Automated processes reduce manual effort and minimise sources of error. Technical security: Professional implementation by experienced Odoo and Shopware experts. Perfect basis for ongoing operation: The setup forms the basis for the continuous use of the Odoo Connector.With the Odoo Connector setup & configuration , you create the technical basis for efficient, automated and scalable e-commerce processes. Our team ensures a clean implementation so that you can utilise the full added value of the Odoo Connector in the long term.

Regular price: €1,500.00
Odoo Managed Hosting
Odoo Managed Hosting

Stable, secure hosting is the basis for the smooth smooth operation of Odoo ERP. We at ZweiPunkt offer you a customised hosting solution that is precisely tailored to the requirements of your Odoo system - powerful, secure and professionally managed.Secure Odoo hosting - high-performance, maintenance-free, from a single source from a single sourceOur Odoo hosting ensures reliable availability of your ERP system, fast loading times and comprehensive data protection. With regular backups, technical maintenance and active monitoring, your system is protected at all times - without you having to worry about server administration yourself. yourself. Ideal for companies that rely on a stable ERP infrastructure. infrastructure.Your advantages with Odoo hosting from ZweiPunkt: High availability & performance Optimised server configurations for stable accessibility & fast loading times loading times - perfect for daily ERP work. Automatic backups backups Daily backups with a 14-day history - for maximum data security and fast recovery in an emergency. Secure & GDPR-compliant Modern security concept with firewalls, encryption, updates & monitoring monitoring - your Odoo is fully protected. All-round supported We take care of maintenance, monitoring, updates & technical support - you concentrate on your business. Scalable & flexible Hosting grows with your company - with increasing data volumes or increasing number of users. With ZweiPunkt, you get professional Odoo hosting that is precisely tailored to your ERP system - secure, high-performance and maintenance-free. For a system that is always available, remains up to date and reliably supports your business processes. Switch to secure Odoo hosting now - with a partner who knows the ropes.

Redis Server Hosting
Redis Server Hosting

Maximum performance and lightning-fast loading times for your shop! With our Redis server hosting, you can take the performance of your online shop to a whole new level. Benefit from shorter loading times, reduced server load and an optimised user experience - for satisfied customers, better search engine rankings and stable growth.Increase the efficiency of your shop with Redis hostingRedis is a high-performance in-memory database that stores frequently accessed data directly in memory. This significantly reduces loading times and noticeably improves the shopping experience for your customers. Our Redis hosting provides you with a high-performance, perfectly optimised server solution - ideal for online shops with high traffic and growing requirements.Your advantages with ZweiPunkt: Lightning-fast loading times: Thanks to in-memory data processing, Redis keeps frequently required data available directly in the working memory. This ensures ultra-fast data queries and a noticeably faster shopping experience. Reduced server load: Redis reduces the load on your main server by caching the most frequently used data. Your system remains stable and responsive even with heavy traffic. Seamless scalability: Redis Hosting grows flexibly with your shop. As your requirements increase, you can integrate additional servers or simply expand existing resources. High availability and reliability: Redis enables automatic data replication and failover mechanisms. This means that your shop remains stable and reliably accessible even in the event of server failures. Simple integration: Our Redis hosting can be quickly and easily integrated into your shop system - without time-consuming customisation or complex installations. Note: Our Redis hosting includes the provision and basic configuration of the server. The individual connection and integration into your shop system takes place separately via our product Redis Server Setup.With Redis server hosting from ZweiPunkt, you can be sure of maximum speed, reduced server load and stable shop performance - the ideal solution for any online shop that focuses on efficiency and growth.

Regular price: €24.90
Redis Server setup service
Redis Server setup service

Optimise the performance of your shop with a perfectly set up Redis server! ZweiPunkt takes care of the complete installation, configuration and functional testing for you - whether on an existing system or on a new instance. You benefit from shorter loading times, more stable processes and optimum utilisation of your Redis cache.Faster loading times and greater shop stability with RedisA professionally set up Redis server is the ideal solution for processing caching and session data at lightning speed and significantly reducing the loading times of your shop. Redis stores frequently required data directly in the working memory and thus enables extremely fast data processing. In order for your Redis cache to realise its full potential, a clean installation and precise configuration are crucial. ZweiPunkt ensures that your Redis server runs optimally, is securely integrated and delivers maximum performance for your online shop.Your advantages with ZweiPunkt: Installation of the Redis server: We install the Redis server on your existing server or a new environment and ensure a stable, clean basic configuration. Customised configuration: We customise the Redis server optimally to the requirements of your shop - for maximum efficiency, stable sessions and the best cache performance. Integration into your shop system: ZweiPunkt professionally integrates the Redis cache into your existing shop system so that caching and session processes run smoothly and efficiently. Comprehensive functional test: We check the complete functionality of your Redis server and ensure a secure, error-free implementation without any weak points. Optimisation of shop performance: With a correctly set up Redis server, you will shorten the loading times of your shop, improve the user experience and increase overall stability in the long term. With the professional setup of your Redis server by ZweiPunkt, you create the basis for fast, stable and future-proof shop operation. Benefit from better caching, more satisfied customers and noticeably improved shop performance - with the power of Redis!

Regular price: €349.00
S3 Object Storage Integration
S3 Object Storage Integration

Store large amounts of data securely, flexibly and efficiently - with S3 Object Storage. This object-based cloud storage solution is perfect for companies dealing with growing data volumes. Whether media, backups or static content: With S3, you store everything centrally, securely and available at all times - without burdening local servers.Flexible, secure cloud storage for large amounts of data In today's digital world, managing large volumes of data is is a key challenge. S3 Object Storage offers a scalable and cost-effective solution to store data securely in the cloud. store data securely in the cloud. With this technology, you can access data anytime and from anywhere, which is particularly beneficial for companies with growing data volumes.Our experts can help you plan and seamlessly integrate S3 Object Storage into your existing systems - e.g. for Shopware or other data-intensive applications. This allows you to benefit from reliable data storage, reduced server load and scalable performance.Your advantages with ZweiPunkt: Scalable cloud storage: Storage grows with your needs - without any hardware investment. Secure data management: Benefit from encryption, access controls & automatic redundancy. Cost-efficient & flexible: You only pay for what you use - ideal for changing storage requirements. Worldwide data access: Accessible from anywhere - perfect for remote teams & distributed systems. Seamless integration: We integrate S3 Object Storage seamlessly into your existing system. With ZweiPunkt's S3 Object Storage integration , you optimise your data storage - secure, high-performance and designed for growth. Avoid bottlenecks, reduce server load and keep your systems lean. Outsource to the cloud now - with professional implementation and a complete overview.

Regular price: €1,500.00
Server Side Tracking
Server Side Tracking

Secure complete control over your tracking data - regardless of ad blockers or browser restrictions. With server-side tracking from ZweiPunkt, you receive reliable, precise and data protection-compliant user data that forms the basis for effective marketing and well-founded decisions. Precise and comprehensive data collection - for clear insights & better conversionsIn contrast to classic client-side tracking, server-side tracking processes data directly on your own server. This ensures reliable results - even if users have activated tracking blockers or certain scripts are blocked in the browser. This gives you a decisive advantage in data-driven e-commerce. Our server-side tracking enables you to collect precise data in compliance with data protection regulations - regardless of browser restrictions or ad blockers. This gives you reliable insights into user behaviour, allows you to optimise your campaigns in a targeted manner and make well-founded, data-based decisions. Your benefits with server side tracking from ZweiPunkt: Reliable tracking data - even with ad blockers: All relevant events are recorded correctly regardless of blockers or browser restrictions. GDPR-compliant processing & forwarding: Data is anonymised and processed in a legally compliant manner before being transferred to tools such as Google Analytics. Measurable marketing success: Use complete, accurate data for targeted campaigns, conversion optimisation & better ROI measurement. Complete database for shop optimisation: Recognise user behaviour precisely, identify weak points and optimise your shop in a targeted manner. Recommended with setup service: To ensure smooth implementation, we recommend our customised setup support. Precise and comprehensive data is a decisive competitive competitive advantage. With Server Side Tracking, you get a powerful, data protection-compliant solution to collect complete data data and maximise your marketing, optimisation strategies and maximise your marketing, optimisation strategies and conversions based on data.To ensure a smooth implementation of server side tracking in your structure, we recommend structure, we recommend that you use our customised set-up service .

Regular price: €199.00
Server Side Tracking Setup
Server Side Tracking Setup

Use our professional set-up service to efficiently integrate Server Side tracking efficiently into your online shop. This way you get a technically clean, secure and GDPR-compliant solution for data collection. Our experts take care of the entire implementation so that you get reliable insights and maximum control over your tracking. Smooth implementation for maximum data qualityPrecise and comprehensive data collection is the foundation for successful e-commerce. Server side tracking is particularly useful if you want to avoid ad blockers, browser restrictions and incomplete data. To ensure that the system really works without errors, a well-founded and technically clean setup is crucial. This is exactly where we come in: We configure your setup so that it fulfils your individual requirements - stable, secure and high-performance. Your advantages with a setup from ZweiPunkt: Professional setup for maximum data precision:Our developers ensure an error-free setup - for clean, seamless tracking data.GDPR-compliant & secure:We ensure that all data is collected and processed in a legally compliant and protected manner.Customised adaptation to your business:Your tracking is adapted precisely to your shop structure, goals and tools - for relevant insights.Less effort, more focus on your core business:Leave the technical set-up to us - and use your resources for what really matters.A clean tracking infrastructure is the basis for data-driven optimisation and well-founded decisions. With ZweiPunkt's server-side tracking setup, you get exactly that: a reliable database that makes your marketing and your shop measurably better - from day one.

Shopware Managed Hosting
Shopware Managed Hosting

As a full-service Shopware agency, we know exactly what requirements your online shop places on high-performance hosting. With Shopware Managed Hosting from ZweiPunkt, you not only get a high-performance server infrastructure, but also an experienced team that takes care of setup, configuration and operation - all from a single source. Shopware hosting - powerful web hosting for powerful shops Our specially optimised server solutions offer maximum performance for Shopware 6. You benefit from dedicated resources, fast loading times and a hosting setup that is precisely tailored to your shop. Thanks to the close integration of design, development, maintenance and hosting, you receive a holistically harmonised system - both technically and strategically. Your advantages with Shopware Managed Hosting from ZweiPunkt: Many services - one point of contactWe are your central partner for everything to do with Shopware. Hosting, maintenance and further development interlock seamlessly - without detours, without coordination losses.Time savings & efficiencyYou benefit from our Shopware expertise and don't need any additional service providers - saving time, money and nerves.Maximum performanceYour shop runs on high-performance managed dedicated servers with 24 cores, SSD memory and 256 GB DDR4 ECC RAM. Optionally with CDN and Redis for maximum speed.PageSpeed & SEO boostShort loading times not only improve the user experience, but also your SEO ranking - for better visibility in search engines and lower bounce rates.Cost benefits in marketingA high-performance shop reduces dependence on expensive advertising - because better visibility ensures more organic traffic and lower ad costs.Data security & backupsDaily database backups with a 14-day retention period ensure that your data is protected and can be restored at any time. Our hosting migration serviceA change of provider should run smoothly - whether due to increasing requirements, poor performance or a switch from shared to managed hosting. ZweiPunkt provides you with comprehensive support during your hosting move. We analyse your current infrastructure, find the optimal hosting solution for your shop and handle the move technically flawlessly - without any risk of failure. With Shopware Managed Hosting from ZweiPunkt, you get a high-performance, scalable and secure hosting environment - perfectly customised to your shop. In combination with our Shopware expertise, hosting becomes the strategic foundation for your e-commerce success.

Regular price: €399.00
Tracking Suite Pro – GTM & Server-Side Tracking
Tracking Suite Pro – GTM & Server-Side Tracking

Consolidate your e-commerce tracking into a powerful solution and obtain more reliable data for evaluating your marketing channels. With Tracking Suite Pro – GTM & Server-Side Tracking , you can connect Shopware to Google Tag Manager, Google Analytics 4, Google Ads and other advertising platforms, capture key e-commerce and conversion events, and supplement browser tracking with a powerful server-side infrastructure. Hosting of the required server-side tracking environment is already included in the monthly price. Professional e-commerce tracking for Shopware Tracking Suite captures key stages of the customer journey, such as product views, searches, shopping basket interactions, checkout, purchases, newsletter sign-ups, downloads and other interactions. The data is passed on in a structured format via Google Tag Manager to your connected analytics and advertising systems. For Google Analytics 4, a comprehensive e-commerce data schema is available, covering products, variants, manufacturers, categories and order values. Your benefits Google Tag Manager as the central hub for your tracking Comprehensive GA4 e-commerce events, including shopping basket, checkout and purchase Google Ads conversion tracking and Google Consent Mode V2 Optional Google Enhanced Conversions with hashed customer data Integration with Meta, TikTok and Pinterest via GTM tag templates Server-side purchase integration available for Meta, TikTok and LinkedIn Server-side fallback for selected anonymised e-commerce events Detection of ad blockers and tracking prevention with a recovery mechanism Automatic detection of UTM parameters, click IDs and external referrers Multi-touch attribution with last-click or linear weighting Automatic revenue adjustment for cancellations and refunds Live log for browser and server events directly in the Shopware backend Custom tracking events for individual shop and business processes Custom configuration per sales channel Server-side tracking hosting included in the monthly fee Intelligently combine browser-side and server-side tracking Where consent has been given, the Tracking Suite operates via the browser and the Google Tag Manager Data Layer. In addition, a server-side channel is available for defined e-commerce events. This allows anonymised metrics to be processed without traditional browser involvement. Tracking prevention and blocked GTM scripts can also be detected, meaning that events intended for this purpose can be processed via the server-side channel. Server-side infrastructure including hosting Professional server-side tagging requires a dedicated sGTM infrastructure. With Tracking Suite Pro, you don’t need to book and operate a separate Docker server yourself: hosting of the required server-side environment is included in the monthly package. This means you not only receive the Shopware plugin, but also a complete technical foundation for browser- and server-side tracking. Keep a closer eye on attribution and revenue adjustments Among other things, Tracking Suite recognises UTM parameters, advertising click IDs, external referrers and other entry sources. It can also store multiple touchpoints in a customer journey and evaluate them according to a configured attribution model. If an order is subsequently cancelled or refunded, the corresponding refund events can correct the previously reported revenue in the connected analytics processes. Monitor tracking rather than just hoping for the best In the Shopware backend, you can use the live log to see which events have been processed via the browser or the server and whether any errors occurred during transmission. For your own processes, you can also integrate custom events, for example for quote requests, registrations or other conversion goals. Note: The Tracking Suite supports you in implementing consent-based and technically structured tracking. The legal assessment of your specific tracking configuration, the services used and your privacy policy is your responsibility and should be subject to legal review where necessary. Support Do you have any questions about setting up, configuring or using Tracking Suite Pro? You can easily get in touch with us via our contact page .We can also assist you with the technical set-up and fine-tuning of your tracking configuration if required.

Regular price: €199.00