Secure complete control over your tracking data - regardless of ad blockers or browser restrictions. With server-side tracking from ZweiPunkt, you receive reliable, precise and data protection-compliant user data that forms the basis for effective marketing and well-founded decisions. Precise and comprehensive data collection - for clear insights & better conversionsIn contrast to classic client-side tracking, server-side tracking processes data directly on your own server. This ensures reliable results - even if users have activated tracking blockers or certain scripts are blocked in the browser. This gives you a decisive advantage in data-driven e-commerce. Our server-side tracking enables you to collect precise data in compliance with data protection regulations - regardless of browser restrictions or ad blockers. This gives you reliable insights into user behaviour, allows you to optimise your campaigns in a targeted manner and make well-founded, data-based decisions. Your benefits with server side tracking from ZweiPunkt: Reliable tracking data - even with ad blockers: All relevant events are recorded correctly regardless of blockers or browser restrictions. GDPR-compliant processing & forwarding: Data is anonymised and processed in a legally compliant manner before being transferred to tools such as Google Analytics. Measurable marketing success: Use complete, accurate data for targeted campaigns, conversion optimisation & better ROI measurement. Complete database for shop optimisation: Recognise user behaviour precisely, identify weak points and optimise your shop in a targeted manner. Recommended with setup service: To ensure smooth implementation, we recommend our customised setup support. Precise and comprehensive data is a decisive competitive competitive advantage. With Server Side Tracking, you get a powerful, data protection-compliant solution to collect complete data data and maximise your marketing, optimisation strategies and maximise your marketing, optimisation strategies and conversions based on data.To ensure a smooth implementation of server side tracking in your structure, we recommend structure, we recommend that you use our customised set-up service .

Use our professional set-up service to efficiently integrate Server Side tracking efficiently into your online shop. This way you get a technically clean, secure and GDPR-compliant solution for data collection. Our experts take care of the entire implementation so that you get reliable insights and maximum control over your tracking. Smooth implementation for maximum data qualityPrecise and comprehensive data collection is the foundation for successful e-commerce. Server side tracking is particularly useful if you want to avoid ad blockers, browser restrictions and incomplete data. To ensure that the system really works without errors, a well-founded and technically clean setup is crucial. This is exactly where we come in: We configure your setup so that it fulfils your individual requirements - stable, secure and high-performance. Your advantages with a setup from ZweiPunkt: Professional setup for maximum data precision:Our developers ensure an error-free setup - for clean, seamless tracking data.GDPR-compliant & secure:We ensure that all data is collected and processed in a legally compliant and protected manner.Customised adaptation to your business:Your tracking is adapted precisely to your shop structure, goals and tools - for relevant insights.Less effort, more focus on your core business:Leave the technical set-up to us - and use your resources for what really matters.A clean tracking infrastructure is the basis for data-driven optimisation and well-founded decisions. With ZweiPunkt's server-side tracking setup, you get exactly that: a reliable database that makes your marketing and your shop measurably better - from day one.