Server Side Tracking

Secure complete control over your tracking data - regardless of ad blockers or browser restrictions. With server-side tracking from ZweiPunkt, you receive reliable, precise and data protection-compliant user data that forms the basis for effective marketing and well-founded decisions.

Precise and comprehensive data collection - for clear insights & better conversions

In contrast to classic client-side tracking, server-side tracking processes data directly on your own server. This ensures reliable results - even if users have activated tracking blockers or certain scripts are blocked in the browser. This gives you a decisive advantage in data-driven e-commerce.

Our server-side tracking enables you to collect precise data in compliance with data protection regulations - regardless of browser restrictions or ad blockers. This gives you reliable insights into user behaviour, allows you to optimise your campaigns in a targeted manner and make well-founded, data-based decisions.

Your benefits with server side tracking from ZweiPunkt:

• Reliable tracking data - even with ad blockers:
  All relevant events are recorded correctly regardless of blockers or browser restrictions.
• GDPR-compliant processing & forwarding:
  Data is anonymised and processed in a legally compliant manner before being transferred to tools such as Google Analytics.
• Measurable marketing success:
  Use complete, accurate data for targeted campaigns, conversion optimisation & better ROI measurement.
• Complete database for shop optimisation:
  Recognise user behaviour precisely, identify weak points and optimise your shop in a targeted manner.
• Recommended with setup service:
  To ensure smooth implementation, we recommend our customised setup support.

Precise and comprehensive data is a decisive competitive competitive advantage. With Server Side Tracking, you get a powerful, data protection-compliant solution to collect complete data data and maximise your marketing, optimisation strategies and maximise your marketing, optimisation strategies and conversions based on data.

To ensure a smooth implementation of server side tracking in your structure, we recommend structure, we recommend that you use our customised set-up service .